The goal is to produce a multi-layered experience for Amazon's International WW Ops team conference set in Nashville, America’s melting pot of music, food, arts, and culture. We will incorporate the city's rich history with Amazon’s warehouse vibes in a quirky mashup to entertain and delight all guests, creating an elevated experience.
Guests will be greeted by a large, illuminated, and interactive OpsLive 2022 welcome sign. They can control the sign by using an assigned button/trigger mechanism that will activate a “chase lighting” effect, where the light will zoom around the lines and icons, bringing the experience to life.
The wall will serve its purpose by being a hint of how Amazon employees make the best work happen. Like the lights, one small interaction helps the whole company. Each employee is different which is why there will be unique sequences to the lights when touched by each person.