ROOTED IN RHYTHM
Benefit concert that brings people together to enjoy music and impact the world.
The event will take place at an amazing 40-acre ranch in Sylmar, just 20 minutes from Burbank. The site is ideal for large outdoor events with its multi-tiered landscape and electrical infrastructure. We will activate and utilize several locations to raise awareness and stimulate the economy while maintaining social distance with multiple areas to host parking, food trucks, vendor booths, and more.
Our event is all about supporting the community. We are further accomplishing this by creating two areas for local businesses. As guests enter the location, they will be able to purchase items and get more information on the companies that sponsored the event. Before and during intermission, guests will be greeted by the mouth-watering scents f rom our designated food truck area.
We've designed several activations throughout the location where guests can interact and engage with the scenery to learn more about Ron Finley's mission. Guests will receive a plant to put into the vertical garden along with a name tag. Once the event is over, the plants will be transferred to the community garden so that guests are encouraged to come back and volunteer with the organization.
We have designed a green room like never before at the most elevated portion of the ranch. Each artist will have a designated custom area to entertain guests while still being able to engage with others. Artists and their guests can sit back and enjoy the concert in a lush, low-lit, intimate Artist Lounge.
Guests will be immersed in an ecosystem of garden beds and green walls across the seating area and stage. Our thoughtful design encourages guests to get up close and personal with their produce while providing a safe and distanced seating arrangement to comply with COVID safety standards. There will be two different sections, General and V.I.P., but being that the event is set in an intimate location, every seat is the best seat in the house.