REI KAWAKUBO
INSPIRATION
PRODUCTS
LOCATION
DEMOGRAPHIC
SURPRISE ELEMENT
REI KAWAKUBOFounder of the Japanese design label, Comme des Garcons, meaning “like boys.” She was inspired to make a clothing line that no one else’s approval but her own self. Because of her fine arts background, she often created these outfits that stood out among the usual design brands.
INSPIRATIONComme des Garcons constant use of contrast and juxtaposition has pushed me to design with the idea of surprise and hidden features that some would miss if they were experience this place for themselves.
PRODUCTSFrom abstract clothing to casual wear. The brand is more about this feeling and attitude that the clothing gives off.
LOCATIONKnown for its upscaled shopping, five star restaurants, Beverly Hills is a strange crossover of luxury living and tourist attraction.
DEMOGRAPHICTrendy individuals looking to lounge and stay at a sophisticated but surprising boutique hotel.
SURPRISE ELEMENTAnalyzing the brand, they are bold and in your face with deeper meaning. They like to create mystery and surprise by producing things that are different that the things around them.
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