TASTEMAKING TOKYO
SADO
INSIGHT
DEMOGRAPHIC
WHY SLOW DOWN
HISTORY
TASTEMAKING TOKYOArt Center and Tama students came together to do deep research of culture throughout the southern part of Japan.
SADOThe Japanese refer to Sado as “the way of tea.” It is the study of the traditions and practices of the tea ceremony.
INSIGHTMost who attended the ceremony viewed it as their break from normal day to day routine and a time for them to just calm down and appreciate where they were in that moment.
DEMOGRAPHICMilennials who are looking for fast paced engagements and are willing to try something new.
WHY SLOW DOWNThe younger generation is disconnected to tradition and are more connected to their phones and social media.
HISTORYTraditional tea ceremonies are more than just the simple act of drinking matcha tea, but the act of respect, harmony, purity, and tranquility
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